CURRENT AFFAIRS
National policies, fiscal budgets, macroeconomic shifts, and institutional governance.
Taste Your Name: Starbucks, Neuromarketing and Your Brand
Starbucks is actually making lots money from just calling our names. You walk into a Starbucks, and as you pay for you coffee they ask "what is your name sir". Few minutes later, you hear your name being called out in everyone's ears, "Oscar. Americano for Oscar". ...
Staying Relevant as a Marketer in the Digital Marketing Age in Africa
I graduated with my marketing degree close to fifteen years ago and attained most of my experience around that time and I can tell you that most of our treasured knowledge from back in the day has been overtaken by technology and other factors. Therefore, there is a...
The Future of Leadership is Female
Despite South Africa’s attempts to even out the playing field between men and women in leadership, the country still has a long way to go. Reports have shown moderate improvement in the appointment of women at executive level but have remained conspicuously unchanged...
The Fourth Industrial Revelation: Is Africa better off Without?
The Fourth Industrial Revolution (#4IR) in the form of Internet of Things (IOTs), Blockchain, Cloud, Quantum Computing, and Avatar Human Capital, are quite the buzzwords these days, but let’s be real, are we ready? Do we even know what we’re asking for as the world,...
Credibility Diplomacy: Shaping the New African Agenda
Credibility is a tangible intangible, an asset of social, political and business economy opening and shutting doors with equal swift. It is a subtle defined currency that bygone champions like Nelson Mandela were simply endowed. A probable litmus test of this was...
The Expandables: Mmabatho the Instagram Influencer, Promoter, and Trainer
There is an influencer in South Africa that can no longer be ignored by brands and businesses; an influencer that can expand a brand’s consumption, yet not expendable – the Instagram influencer. The Expandables are South African beauties that are rising to become...
ZamTourism38: Unlocking Tourism Sector Before 2038
According to the World Travel and Tourism Council (WTTC), Travel and Tourism is Zambia’s 2018 fastest-growing national economic sector, contributing US$1,846.9 million (ZMK19.4 billion) to national economy, reported WTTC, and 318.9 thousand jobs to the Zambian economy...
The Economic Impact of Kazungula Bridge to Botswana and Zambia
There are nine Trans-African Highways, all under development and enhancements, and the fourth one - Cairo-Gaborone-Cape Town, pass through Botswana and Zambia. At present, the Cape to Cairo trail passes through Botswana, into the Western territory of Zimbabwe, into...
LEA Unlocking Potential and Enabling Growth of SMEs
In the centre stage of empowering the citizen in Botswana is the Local Enterprise Authority, that provides Training, Mentorship, Market Access, and Technology Support to Micro and Small enterprises across the country. The Local Enterprise Authority (LEA) was...
The Pula Fund: Look to Your Savings
There comes a time when one must look to their saving in order to navigate themselves through a period of uncertainty, and for Botswana, the time may have arisen to look to savings from the Pula Fund to mitigate damages brought about by the Covid19 Pandemic. Botswana...
Special Economic Zones in Botswana
The Government of Botswana has established the Special Economic Zone Authority (SEZA) in 2015 to support and manage the development of the 8 SEZs in Botswana, and assist in economic diversification through developing trade and investment in Botswana while providing...
The Flying Economy
There are six distinct aspects of economic thought in Botswana that an investor or entrepreneur trading in the country must be aware of, all cited in specific factors of an economy in flight – Botswana’s Financial sector, Meat Sector, Technology, Energy, Development,...