OPINION
Data-backed commentary, hard-hitting editorials, and structural critiques.
Staying Relevant as a Marketer in the Digital Marketing Age in Africa
I graduated with my marketing degree close to fifteen years ago and attained most of my experience around that time and I can tell you that most of our treasured knowledge from back in the day has been overtaken by technology and other factors. Therefore, there is a...
Dambisa Moyo: The Global Economist
(Zambia) - There is a great Zambian woman that must be celebrated, as her contribution to the global economy cannot be ignored – Dr Dambisa Moyo, an influencer with over a million followers on LinkedIn. Dambisa Moyo, PhD, is a global economist who sits on the boards...
Swam Intelligence: The Consumer Behaviour behind Ubuntu and Xenophobia
The power of crowds possessed by Wildebeests on the move into a new season is unstoppable; as is the two dynamic behaviours of South African when exhibiting ubuntu (love), and xenophobia (hate) for any cause. Understanding how South African citizens can fall on one...
The Big Five of Social Media in Botswana
Social Media has shaped many economies, as it is the frontier of technology at present, and the Botswana economy is no exception, whether or not it has little over a million internet users. Whilst Botswana’s population is 2.3 million and internet users are just over...
Drowning in a Sea of Sameness
(Zimbabwe) - That’s what happens to a lot of brand identities, especially when it comes to colour. I was going to do a logo face/off between the ZB Bank and NBS logos, but decided to also review a few other players in the banking industry, with a focus on colour. It...